Gross Margin vs Operating Margin: What's the Difference?

What is gross margin?

Gross Margin = (Revenue − Cost of Goods Sold) ÷ Revenue. Software runs 70–90%; retail 20–30%.

What is operating margin?

Operating Margin = Operating Income ÷ Revenue. Includes overheads. The closest measure of underlying business profitability.

Why does the gap matter?

A wide gap means the company spends a lot on overhead to convert production into sales. Fine if growth is real, a warning otherwise.

Frequently asked questions

Which margin matters more?

Operating margin is more comprehensive. Gross margin is better for spotting pricing power. Use both.

Can margins be negative?

Yes. Early-stage companies often run negative operating margins.

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